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No Mobile Slam Dunk for Dunkin’ Donuts
As a retailer, Dunkin’ Donuts is no slouch. They know their customers and give them good reasons to keep coming in. They even have a rewards program. That is, I *think* they have a rewards program....
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iLoop Mobile Demo Fail
Having attended one of the many webinars put on by mobile marketing firm, iLoop Mobile, I visited their web site and noticed the following among their rotation of hero banners on their main page: Of...
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Alaska Airlines SMS Offer FAIL
Not long ago I signed up to receive text-message promotions and offers from Alaska Airlines. I like Alaska Air. They are probably my favorite airline and I fly them whenever I can. They also seem to...
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ABC Mobile: Lost In The Mobile Abyss
Like many smartphone users, I like to watch videos on my phone when I have a few minutes of down-time. (There are 200 million mobile video playbacks every day on YouTube.) I’ll even watch full episodes...
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Feeding America: Who Should Care?
Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific...
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